The Cunningham Group | LA Real Estate

Get in touch

310.482.2033

THE HOME

SELLER'S GUIDE

6 Steps to get your home sold with us.

Rick is the owner and operating principal of multiple Keller Williams franchises located throughout California and Hawaii and produces over $6.0 Billion in sales annually. When you work with The Cunningham Group to sell your home, you’ll have a team of professional real estate consultants by your side. We have a dedicated Marketing Director to stay on top of every detail of the marketing process so our agents can help give 100% dedication to the sales process. Our team’s goal is to help you get the highest possible price in the shortest amount of time.

–01/06

INITIAL CONSULTATION

So you’ve decided to sell your house. Before we do anything else it’s a good idea to sit down and clarify your motivations and draw up a basic time frame for the selling process. We’ll also review recent comparable sales in your neighborhood and go over the current conditions, changes, and trends of the market. We will talk openly and knowledgeably with you about your home, neighborhood, the market, and real estate.

–02/06

CREATING A MARKETING PLAN

We believe each and every home needs it’s own individual marketing plan to achieve maximum exposure. That is why with an in house Marketing Director you can feel at ease knowing that there is a dedicated professional to make your home look its very best in every piece of advertising that is sent out. During our initial meeting we will make sure to ask the right questions to craft a narrative about the most import features and amenities that originally made you fall in love with your home.

–03/06

GETTING HOME MARKET READY

This is a time a for you to make sure your house is picture perfect. The modern-day home buyer usually starts their search online and first impressions are important. If your house is filled with personal mementos it's more difficult for a buyer to picture themselves living there. We use a professional photographer to show your home in the best light.

–04/06

MARKETING YOUR HOME

The ultimate goal is to get your property sold. You want an agent who has a plan to have your property promoted often and to the right buyers. The Cunningham Group has access to The MLS (Multiple Listing Service) as well as the KWLS (Keller Williams Listing Service) which syndicates out to hundreds of popular home search sites. This is in addition to the customized marketing materials we design in house.

–05/06

OFFERS AND NEGOTIATION

Should you accept, counter, or reject the offer? Negotiating the terms for the sale on what may be your biggest asset requires a professional team that has your best interests in mind. Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on contingency or moving out of state?

As experienced negotiators, we ensure that your best interests are represented and that you get the best terms and price for the sale of your home.

–06/06

CLOSING AND FINALIZING SALES

A few days before the close of escrow, we'll be there for the buyers final home inspection. When the transaction is nearly completed, the title company will provide you with a "closing statement" that details all of the financial details of your home's sale. We will go over this with you to ensure it's accuracy.